GIFT or DONATION FOR POOR PEOPLE
In the Gelateria Sociale, during the last year, hundreds of street children and people who cannot afford to pay for the gelato got it for free in the shop offered by a generous client who pay two ice-creams and took one.
This mechanism, in place in some coffee shops in Naples (Italy) as well as in other shops or commercial activities all over the world, is based on the philosophy of the GIFT or DONATION that is an important component of different religious beliefs and secular ethical practices.
GELATO AT THE LOW COST FOR DISADVANTAGED COMMUNITIES
In the Gelateria Sociale, during the last year, thousands of people got the gelato with a low cost (at least 10 times less than at the cost in the shop) in their communities and in public schools in Maadi, Cairo around Maadi metro station.
This mechanism applies the “WELFARE STATE” APPROACH, which is based on financial resources collected from citizens through tax revenues proportionally to their income. Therefore, who can pay more – full price of gelato in the shop – will allow the gelato production and sale for a low price for disadvantaged people.
GELATO FOR FREE FOR SPECIFIC UNDERPRIVILEGED GROUPS
The Gelateria Sociale has distributed gelato for free in special events dedicated to underprivileged groups such as disable people, orphans and refugees. International organizations such a Handicap International and Organization of International Migration supported such initiatives