Programme 2

Gelato at lower price for disagvantaged communities with a cart

Gelato from the cart

Through another solidarity mechanism, the Gelateria Sociale sells the gelato (two scoops) in poor neighborhoods with a cost 10-15 times less than in the shop, using an ice-cream cart.

This mechanism applies the “WELFARE STATE” approach, which is based on financial resources collected from citizens through tax revenues proportionally to their income and health, social and educational services provided for all population.

Therefore, who can pay more – full price of gelato in the shop – will allow the gelato production and sale with a low price for disadvantaged people.